He compared motivational research to " the chilling world of George Orwell and his Big Brother ."
When he isn't doing odd motivational research for a San Francisco firm, he plays ragtime piano and makes bad puns.
Hauser quotes Ernest Dichter, the father of motivational research, who told The Wall Street Journal : " People are themselves winning through Palmer.
In the late 1940s, there were several consultants using this approach, then called " motivational research ", for market research based on psychological understanding.
The advertising business hit back; its representatives took to public forums everywhere to declare that motivational research helped advertisers better serve the American people.
Alarmed by new techniques that convinced people to run out and buy things, he detailed advertising's fascination with the school of consumer analysis known as motivational research.
It was to be the most perfectly conceived automobile the world had ever seen every part of its planning guided by public opinion polls, motivational research, Science.
In " The Hidden Persuaders " ( 1957 ) popular writer Vance Packard exposes the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics.
Major Gillette, Union Carbide and numerous advertising agencies as a consultant . " Consumer Psychology For Humanized Bank Marketing " was published in 1971, and Grossack became an authority on applied motivational research in banking.
In 1946 he founded the Institute for Motivational Research in Croton-on-Hudson, New York, later names Ernest Dichter and Associates, ( later in his home in Peekskill ) and in the succeeding years founded similar institutes in Switzerland and Germany.
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