1. It is possible to get a better profit by setting a reservation price . 2. In some cases, setting a reservation price can substantially increase the revenue of the auctioneer. 3. Onexim managed the Norilsk Nickel auction, with a reservation price of US $ 170 million. 4. A ZOPA exists if there is an overlap between each party's reservation price ( bottom line ). 5. Thus for each unit the seller tries to set the price equal to the consumer s reservation price . 6. The highest price the consumer is willing to pay for a particular product is that consumer's reservation price . 7. Buyers especially if by proxy may have their own reservation price at which they are unwilling to further bid. 8. The maximum price a consumer is willing to pay for a unit of the good is the reservation price . 9. The seller has set a reservation price ( the minimum price at which he will sell ) of $ 2. 10. The Pacman Conjecture requires that the monopolist to have perfect information about consumer reservation prices and an infinite time horizon.
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