Indeed, the strength of the fear appeal is believed to be positively correlated with the perceived severity of the threat.
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Single-and multi-motive processing of a fear appeal : Encouraging influenza vaccinations . ( co-authored with J . W . Anderson ).
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Yet such fear appeals continue despite mixed reviews from experts who doubt that they can change behavior in the long term.
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An example of a fear appeal of a message that emphasizes perceived severity would be the quote " AIDS leads to death ".
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A number of ethical concerns regarding the use of fear appeals have been raised, leading to widespread debate regarding the acceptability of their use.
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Perceived susceptibility, sometimes referred to as perceived vulnerability, is thought to be key in motivating an individual to act in response to a fear appeal.
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Fear appeals are " nonmonotonic ", meaning that the level of persuasion does not increase in proportion to the amount of fear that is used.
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For example, a dental hygiene presentation to a group of high school students reported greater change in attitudes using mild rather than strong fear appeals.
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A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm.
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At the same time, " unintentionally induced anger in response to supposed guilt and fear appeals has been shown to correlate negatively with attitudes ."
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