11. Iberdrola will pay $ 310 of Coelba's firm value per megawatt hour, according to Robert Fleming's Stoeppelwerth. 12. Iberdrola paid just over $ 400 firm value per megawatt hour, a yardstick commonly used by financial analysts. 13. Last month, two other energy distributors in southern Brazil were sold for an average of $ 308 firm value . 14. Brazilian utilities traded at an average of $ 230 firm value per megawatt hour before last week's market plunge. 15. Firm value is a measure obtained by dividing market capitalization and company debt by sales and megawatt hours produced.16. Enersul could be sold at $ 400 firm value , near the highest end for utilities sold to date, Barnett said. 17. Hewitt Associates, a leading US based Human Resources consultancy firm valued the human resources capital of DSQ at $ 1bn. 18. CPFL will sell higher than what most Brazilian utilities trade at, though it won't reach Chilectra's firm value , Boente said. 19. The winning group will pay $ 406 firm value per megawatt hour sold, " right in line with recent utility sales," 20. Analysts gauge the value of energy distributors by dividing their market value by debt and megawatt hours sold, a method called firm value .
