She launched the BNE 2.0 intranet as a horizontal communication tool and the library s Museum activities, and improved the BNE s presence on the Internet via its website and social media.
12.
The use of lateral or horizontal communication in the workplace " can also enhance morale and afford a means for resolving conflicts ( Koehler et al ., 1981 ) ( Papa and Daniels 56 ).
13.
"Horizontal communication often fails simply because organization members are unwilling to expend the additional effort that it requires . " " Horizontal communication may require contact with people in units that are well removed from our own.
14.
"Horizontal communication often fails simply because organization members are unwilling to expend the additional effort that it requires . " " Horizontal communication may require contact with people in units that are well removed from our own.
15.
In his text entitled " Organizational Communication ", Michael J . Papa defines horizontal communication as " the flow of messages across functional areas at a given level of an organization " ( Papa and Daniels 55 ).
16.
Other problems with this form of communication can happen between multinational corporations . " Horizontal communication between subsidiaries of the same multinational corporation ( MNC ) is a problem faced by staff as the demands for communicating across borders are pushed downwards in the organizational hierarchy . " ( Mirjaliisa and Marschan-Piekkari 9 ).
17.
The explosion of blogs, vlogs, podding, streamin and other forms of interactive, computer to computer communication set up a new system of global, horizontal communication Networks that, for the first time in history, allow people to communicate with each other without going through the channels set up by the institutions of society for socialized communication.
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