11. This process of performance, interpretation, and adjustment is what Erving Goffman calls impression management . 12. He found the reason is not presidents'own cognitive adjustment, but a means of impression management . 13. As with positive impression management , this study has yet to be replicated with the PPI-R. 14. :: You're right, Ludwigs, that it is a bit of impression management that I'm worried about. 15. Communication Scholars define impression management as either a strategic or unconscious effort to influence another's perception. 16. Moods tend to be shared among group members through processes such as mood contagion and impression management . 17. Self-monitoring is a form of impression management in which a person examines a situation and behaves accordingly. 18. SIP has, at its core, impression management . 19. The notion of impression management was first applied in face-to-face communication, but then was applied to computer-mediated communication. 20. Much of the earlier research on impression management focused on FtF communication and the nuances with meeting someone.