11. In the meantime, Lacroix must try to accommodate a high payroll with marginal revenue . 12. In the long run a firm operates where marginal revenue equals long-run marginal costs. 13. First the marginal revenue curve has the same y intercept as the inverse demand curve. 14. In microeconomics, "'marginal profit "'is the difference between the marginal revenue and the marginal cost. 15. This output is then divided between the two markets, at the equilibrium marginal revenue level. 16. This will cause the marginal revenue to become zero. 17. Second the slope of the marginal revenue curve is twice that of the inverse demand curve. 18. Third the x intercept of the marginal revenue curve is half that of the inverse demand curve. 19. This is because it focuses on maximizing expected marginal revenue for a given operation and planning horizon. 20. If there is a downward-sloping demand curve then by necessity there is a distinct marginal revenue curve.
