11. The marketing mix was proposed by professor E . Jerome McCarthy in the 1960s. 12. Marketing communications and the marketing mix falls into the category of the marketing plan. 13. Service quality and marketing mix strategy have significant and positive association on customer loyalty. 14. We have to be a must-buy in any marketing mix , 15. A meta-marketing thinker never replicates the marketing mix of the market leader or predecessor. 16. In addition to the controllable marketing mix factors, there are uncontrollable factors called environmental forces. 17. Each market may require its own explicit strategies and a separate marketing mix for each. 18. So our current participation is a small part of the overall marketing mix in Miami. 19. For the manufacturer local marketing applies optimizing the product's marketing mix at the store level. 20. Product location in a store is also a definition of place in the marketing mix .
