Mayo, the father of the Human Relations Movement, is best known for his discovery of the Hawthorne Effect in the course of his motivational research at the Western Electric Company . ( On Warner's association with Mayo, see ).
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For a time in the 1950s, Freud-inspired " motivational research " was all the rage, with specialists like the Austrian psychologist Ernest Dichter advising companies like the General Foods Corp . on how to enhance the subliminal content of its Jell-O ads.
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Once the Handlers had their doll, they turned to a pioneer of motivational research, Ernest Dichter-- a hero of Vance Packard's 1957 best seller, " The Hidden Persuaders "-- who devised a clever sales strategy based on young girls'yearning for what their mothers disliked.
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Ernest Dichter, viewed as a leading force in motivational research and a target of " Hidden Persuaders, " denounced Packard and other critics were " morality hucksters, " writers who collected their royalties and retreated " to their Connecticut homes to cool off with a drink iced from a 1961 refrigerator engineered by the waste makers ."
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