Cohen's study on boomerang effect has broadened the scope of persuasive communication from merely the recipient's reaction to the persuasive message to the communicator's attempt to influence the target.
12.
The sleeper effect is controversial because the influence of a persuasive communication is greater when one measures the effect closer to the presentation instead of farther from the time of the reception.
13.
Indeed, " recent studies have confirmed that affect does play a general role in attitude change, whether due to persuasive communication, or to cognitive dissonance processes ( Petty et al ., 2001 ) ."
14.
Developed by R . E . Petty and J . T . Cacioppo during the late 1980s, the model describes two ways in which persuasive communications can cause attitude change : centrally and peripherally.
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With the advent of government propaganda in support of the United States participation in World War II, the artifacts worth investigating helped with increase of persuasive communication with intent to affect behavior, attitude, and values.
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Beginning in the early 2000s, the thematic approach has been adopted widely in persuasive communication campaigns aimed at impacting environmental behaviors, especially those related to energy and water consumption, and in occupational safety and risk communication programs.
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The HfG worked primarily in the area of persuasive communication in areas such as vehicular and pedestrian traffic sign systems, plans for technical equipment, visual translation of scientific content to be readily understood and unity of company communications materials.
18.
The use of persuasive communication techniques, i . e, television and radio advertisements created positive attitude changes amongst shoppers who may not have necessarily been loyal to a particular supermarket, aiding the company to expand their consumer reach and market share.
19.
More specifically, individuals who are members of an audience that is exposed to a persuasive communication ( whether or not this communication is intended to be persuasive ) will expect the communication to have a greater effect on others than on themselves.
20.
Plato and others said sophists were dishonest and misled the public, while the book " " Public Relations as Communication Management " " said they were " largely an ethical lot " that " used the principles of persuasive communication . " and scribes documented a pharaoh's deeds.
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