11. The film was produced by the Mayflower Photoplay Company. 12. Zurich Photoplay for Switzerland, August 2, 2004 13. "Photoplay " was one of the first American film fan magazines. 14. "Hearts and Flowers " has an association in popular culture as melodramatic photoplay music. 15. This was the first " Artcraft " photoplay of George M . Cohan. 16. Gardner recalled it was that advertisement that got him started with " photoplay writing ." 17. Mayflower Photoplay Company made some films for Columbia Films run by Joseph P . Kennedy. 18. For most of its run, " Photoplay " was published by Macfadden Publications. 19. Typically, photoplay editions were reprints of novels additionally illustrated with scenes from a film production. 20. Today, vintage photoplay editions are sought after by film buffs, bibliophiles, and collectors.