11. SYBR Green enabled product differentiation in the LightCycler in 1997. 12. Achieving product differentiation is one of the ways for businesses to become the market leader. 13. Given enough product differentiation , Macy's doesn't run the risk of competing against itself, Fernandez said. 14. At the time its unique product differentiation was a red wrapper, to hide lipstick marks. 15. There are so many operators in the multiplex market but there is little product differentiation . 16. Companies should not only rely on product differentiation . 17. Businesses in fact follow both product differentiation and Hotelling's law, as contrary as they may seem. 18. This can be an important point of product differentiation , along with increased sales and profitability for manufacturers. 19. There are three types of product differentiation : 20. IDEX received the 2009 Frost & Sullivan Global Swipe Sensor Product Differentiation Innovation of the Year Award.