11. Rheology is sometimes thought of as viscosity to the uninitiated, though improperly.12. The most important factor in food rheology is consumer perception of the product. 13. In the 1950s and 60s he was the leading scientist in blood rheology . 14. Rheology unites the seemingly unrelated fields of equilibrium.15. In 1981, he received the annual award of the British Society of Rheology . 16. Microrheology is another way to do linear rheology . 17. Generally, rheology is used to study the flow of matter within a substance. 18. Blood is a non-Newtonian fluid, best studied using rheology rather than hydrodynamics. 19. The Deborah number, a dimensionless number used in rheology , is named after her. 20. Thus, the observations of postglacial rebound provide a natural experiment to measure mantle rheology .
