11. According to social exchange theory, relationships are based on rational choice and cost-benefit analysis. 12. The geographic and academic closeness prompted many intellectual and social exchanges between two universities. 13. Next to language, measurement is the most fundamental agent of social exchange , he argues. 14. The research found how social exchange processes changed during the year by measuring self disclosure. 15. Evolutionary psychology approaches self-deception as an adaptation that can improve one's results in social exchanges . 16. It can also be explained by social exchange theory. 17. I think a date is just a social exchange . 18. "A little reasoning thing that's dedicated to social exchange and specifically dedicated to detecting cheaters? 19. The most extensive application of social exchange has been in the area of interpersonal relationships. 20. To this end, it is the social exchange and interaction between two or more social actors.