11. "And I am made up of ` What you may call it', " explained Whatchamacallit . 12. And the peanut-chocolate duo is featured in Hershey's Mr . Goodbar, Whatchamacallit , BarNone and Nutrageous. 13. Personally, Bush scored political points with me when he came out and called the New York Times reporter a whatchamacallit . 14. That tidbit is one of the decidedly quirky facts under the section called Whatchamacallits , or Names for the Little Things. 15. Matilda puts her paw over the object and it disappears; she lifts her swatter and the little whatchamacallit runs away. 16. Look at it this way : Some advertising hot shot probably drew a million dollar bonus for coming up with Planet Whatchamacallit . 17. "All you need is whatchamacallit breaking down the door and going, ` Heeeere's Johnny ! "' 18. The salmon were unimpressed by the procession of green buck bugs, orange bombers and hairy whatchamacallits that I floated over them. 19. "And this ` president'can bring in his friends to serve in his, whatchamacallit , Cabinet ." 20. The advertising for the Whatchamacallit peaked in the 1980s, after this period Hershey Company ran noticeably fewer advertisements on this product.
