Young & AMP; Rubicam said the performance might be based on increased sales, or on other qualitative research measures such as brand preference or consumer awareness.
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Marketers prize members of this demographic group, the so-called Generation Y, highly because their brand preferences are deemed far more malleable than those of older people.
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For example, Resonate targeting can include consumers based on brand preference for product safety or product dependability which is not possible with only basic demographic data.
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Interactive communications provide more opportunities for brands to connect with audience members and to move beyond simple awareness, facilitating brand preference, brand conviction and ultimately brand loyalty.
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Roux ardently courted gay men and lesbians because, he always said, they were trendsetters whose brand preferences would be emulated by younger, hipper segments of the general public.
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Brown-Forman " needs to make Bolla exciting again, " Bellas said, particularly to " that younger group " of wine drinkers who are still forming their brand preferences.
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Also of potential appeal to advertisers is a spate of magazines intended for teen-age boys, a coveted demographic group because they are typically still forming their brand preferences.
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Those consumers, at the heart of the 18-to-34-year-old demographic segment, are among the most desirable because they are acquisitive and in the embryonic stages of forming brand preferences.
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Specific coverage areas include : health care and universal coverage, the financial status of low-to-moderate income Americans, presidential elections, media habits and brand preferences, to name a few.
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Gabriel Shenhar, the senior auto test engineer for Consumers Union, the publisher of Consumer Reports, has experience that ought to make him a determined scoffer at brand preference.
How to say brand preference in Hindi and what is the meaning of brand preference in Hindi? brand preference Hindi meaning, translation, pronunciation, synonyms and example sentences are provided by Hindlish.com.
