"The ` casualization'of America has really changed the way men dress, " said Nancy Friedman, marketing director for the Slates brand at Levi Strauss in San Francisco.
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"I call it the casualization of the American lifestyle, " said marketing executive John Chase of La-Z-Boy, whose company last year sold more than 1.5 million recliners.
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"We have gone through the casualization of the American workplace and women just don't wear structured-boned clothes anymore, " said Cindy Weber Cleary, senior fashion editor at Glamour magazine.
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Driven by the minimalist movement and the casualization of America, and more recently by a trend to luxury sportswear, menswear designs are paralleling many of those in women's wear for fall 1999 / winter 2000.
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In some cases, it is chosen for positive reasons, usually by young students with no family commitments; however, for most researchers, it is a form of casualization, which can blight their whole careers and break up their families.
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The casualization problem goes far beyond the fashion industry, of course, as many Wall Street firms that experimented with casual Friday concepts in the'90s found the efforts to be disastrous, with workers turning up in bizarre combinations of pleated chino pants and undershirts.
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Men's growing focus on physique and self-improvement, coupled with what market researchers refer to as " casualization " _ the emphasis on dressing down and driving sport utility vehicles _ has translated into more advertising revenue from men's personal hygiene products.
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On the other hand, according to some trade union leaders, there has been a casualization of contracts for new recruits, cases of widespread harassment and resignation to the super-workload, because of an excess of staff cuts that would have pushed miss even proportions of the workforce necessary.
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Nancy Friedman, vice president of marketing for Slackers, a men's pants brand at Levi Strauss Co ., noted, " We introduced the Slackers brand two years ago specifically to meet the needs of male baby boomers, who are trying to adjust to the casualization and new dress codes in corporate America.
30.
Women s groups have been particularly scathing and effective in condemning the government s casualization of radiation exposure " the increase of the permissible exposure rate from 1 to 20 mSv, its inadequate attention to " hotspots " outside of the official evacuation areas, its calculation only of external radiation while ignoring internal radiation, and its spotty food supply oversight ".
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