The plan to possibly shift Coke's slogan was reported Monday by the trade publication Adweek, which noted that Coke still might decide to keep Enjoy or use another proposed slogan, " The Magic Within ."
22.
Coke still commands respect, because it still dominates U . K . sales in restaurants, service stations, convenience stores and vending machines, which contribute two-thirds of its sales and where new competitors have not made inroads.
23.
And Coca-Cola Co . last year sold two Florida citrus processing plants that make the Minute Maid brand of juice to one of Brazil's biggest citrus companies, Sucocitrico Cutrale Ltd . Coke still markets and distributes Minute Maid brands.
24.
But Coke still expects a hit against earnings of 8 cents to 10 cents per share this year, despite the recent strength of the euro, which achieved parity with the U . S . dollar Monday for the first time in more than two years.
25.
Coke still dominates the soft-drink industry with 40 percent of the market _ even with Gatorade, Pepsi is runner-up, with 32 percent _ but losing what many analysts refer to as the gem of noncarbonated drinks puts Coke in the unusual position of having to play catch up with its smaller rival.
26.
Coke still dominates the soft-drink industry with 40 percent of the market _ even with Gatorade, PepsiCo is runner-up, with 32 percent _ but losing what many analysts refer to as the gem of noncarbonated drinks puts Coke in the unusual position of having to play catch up with its smaller rival.
27.
Instead of debuting a new campaign for Coke Classic this spring, as expected by most, the company is likely to wait until late summer or early fall to replace " Life tastes good " ads in the U . S . The delay is a sign that Coke still has major issues to work out for its biggest brand.
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