Environmental scanning not only helps the business find its strengths in its current environment but it also finds the weakness of competitors, identifies new markets, potential customers and up and coming technological platforms and devices that can be best used to sell / market the product or service.
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Instead, many enterprises operate on what is called " informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives . " As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.
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A specialist in X-ray optics who works at NASA's George C . Marshall Space Flight Center in Huntsville, Ala ., Hoover created high-resolution images of the inside of the Australian meteorite using a device called an Environmental Scanning Electron Microscope, or ESEM . Thanks to the ESEM and a more traditional type of optical microscope, Hoover obtained images of what he believes are microfossils inside the meteorite.
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Donald s recent work has demonstrated that this important and challenging problem can be powerfully addressed by the approaches of polymer science and furthermore suggests an intriguing connection between the structures observed in both fields . " " Donald's impressive achievements in biological physics are strongly based on the imaginative use environmental scanning electron microscopy ( ESEM ), neutron and X-ray scattering, optical microscopy and infrared spectroscopy.
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