Dillard ( 1994 ) suggests that message features such as source non-verbal communication, message content, and receiver differences can impact the emotion impact of fear appeals.
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Empirical research suggests that fear appeals work best for individuals with high levels of self-efficacy, and that maladaptive responses are more likely in those with low self-efficacy.
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When repeated, the reverse effect was true : greater attitude and behavior change occurred when a strong fear appeal was used, versus a moderate or weak fear appeal.
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There is also a concern that fear appeals give rise to stigmatisation of those who are seen to be already suffering the negative consequences of the undesirable behaviour.
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When repeated, the reverse effect was true : greater attitude and behavior change occurred when a strong fear appeal was used, versus a moderate or weak fear appeal.
26.
They fear appeals could last up to five days, require long preparation and involve appeals to higher courts, and force lawyers to pay for expert witnesses like psychiatrists.
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Important consequences of fear appeals and other emotion appeals include the possibility of reactance which may lead to either message rejections or source rejection and the absence of attitude change.
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An example would be, " You're at-risk for AIDS because you share needles while using intravenous drugs " . the majority of the fear appeal research has found just the opposite.
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Examples of creative execution include : problem-solution formats, fear appeals, sex appeals, humour, parody, slogans or jingles, mnemonics, slice-of-life, guarantee, celebrity endorsement, testimonial, news style, scientific appeals, dramatisation and product demonstration.
30.
Mixed results have been produced from studies that attempt to demonstrate the effectiveness of fear appeals for behavior modification, and a recent meta-analysis recommended extreme caution in the use of fear appeals.
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