A spokesman for Coca-Cola, Mark Preisinger, played down the marketing expense, saying that the territory covered by the bottler grew with acquisitions made during 1998.
22.
The marketing expense-to-sales ratio allows companies to track actual spending that is relative to the accepted budget and relative to sales goals as stated in the marketing plan.
23.
If I remember correctly, someone said that the ticket prices may be paid for by the production companies as a marketing expense and thus it compels the stars to attend if they otherwise wouldn't.
24.
Marketing expense-to-sales analysis is also included with the sales analysis, market share analysis, financial analysis and market-based scorecard analysis as one of the five analysis tools marketers used to control and drive spending productivity.
25.
You may ask yourself, " how can they make money with this arrangement ? " Easy, lots of cards never get redeemed, and even the ones that do can be seen as a Loyalty Marketing expense.
26.
The key ratio to watch in this area is usually the ` marketing expense to sales ratio'; although this may be broken down into other elements ( advertising to sales, sales administration to sales, and so on ).
27.
So many large-circulation magazines, including " Kiplinger s Personal Finance ", reduced their circulations to trim subscription marketing expense, while simultaneously devoting more capital to building their " new media " products Web sites, podcasts, DVDs, custom publishing, etc.
28.
Company officials recently told analysts its advertising and marketing expense could run as high as $ 200 million in its current fiscal year, and much of that would foot the bill for marketing the operating system, its online service and related products.
29.
Development costs a minimum of $ 100, 000 per title, and when marketing expense is factored in, multimedia companies need to sell 20, 000 to 30, 000 units _ which generally sell at retail for more than $ 40 each _ just to break even, Podradchik said.
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