21. "' Marketing activation "'is the execution of the marketing mix as part of the marketing process. 22. "It's a marketing mix that is working ." 23. The extended marketing mix for services is more than the simple addition of three extra Ps. 24. Moriarty said : " We appreciate the role of branding and advertising in the marketing mix . 25. The Fugue finished strongly but was an " unlucky " third behind Zagora and Marketing Mix . 26. The marketing mix is the combination of what are commonly called the 4 P s. 27. Wikipedia has articles on marketing and marketing mix , and Googling 4Ps of marketing opens up many sources. 28. Some more sophisticated Marketing Mix Modeling approaches include multi-year long term ROMI by including CLV type analysis. 29. Prior to that, there was no consensus among marketers about what elements should comprise the marketing mix . 30. Pricing is one of the most vital and highly demanded component within the theory of marketing mix .
