21. By whatever format, talking machines disseminated popular culture at the dawn of mass marketing . 22. A number of bicycle manufacturers rejected the Spacelander as too exotic for mass marketing . 23. Driving the push for clarity is the mass marketing of mutual funds, specialists say. 24. Not surprisingly, Heavylift doesn't spend much time on mass marketing . 25. That's the biggest risk of this mass marketing strategy ." 26. While expanding, the company invested significant funds in mass marketing . 27. Air conditioning and the mass marketing of single-family lot developer General Development changed that. 28. Christmas, too, was supposed to be a break from mass marketing to people's fears. 29. Television advertisement is excellent paid touch point for mass marketing . 30. "We've seen tremendous growth in America Online, Compuserve, a mass marketing of the Internet.