Later in the cycle, and as the number of prospects becomes smaller, the marketer can employ more tightly targeted promotions such as personal selling, direct mail and email directed at those individuals or sub-segments likely to exhibit a genuine interest in the product or brand.
22.
Later in the cycle, and as the number of prospects becomes smaller, the marketer can employ more tightly targeted promotional activities such as personal selling, direct mail and email directed at those individuals or sub-segments more likely to exhibit a genuine interest in the product or brand.
23.
Integrated marketing communications ( IMC ) is also being used to manage the customer experience; IMC is about sending a consistent message amongst all platforms; these platforms include : Advertising, personal selling, public relations, direct marketing, and sales promotion ( Kotler et al . 2013, p . 495 ).
24.
In addition to all this apparent repetition, there are also articles dedicated to specific elements of the promotion mix, including Personal selling, Direct marketing, Direct response media, Direct response television, Sponsorship, Public relations and many more ( too numerous to itemise ) which simply repeat material already covered on the articles listed above.
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