21. Are positive associations losing their strength or uniqueness? 22. The pleasure of fun can be seen by the numerous efforts to harness its positive associations . 23. Studies that show more direct positive associations between religious practice and health and longevity are more controversial. 24. "They evoke positive associations and aren't controversial. 25. Persistence has a positive association with conscientiousness. 26. Most of the studies found a positive association , but only six studies found a statistically significant association. 27. A significant positive association with breast cancer risk has also been found with prolactin levels in postmenopausal women. 28. This argument continues, although the preponderance of evidence shows a positive association between social capital and the internet. 29. The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking. 30. Through analyzing e-learning forums, Rafaeli et al . found a positive association between amounts of de-lurking and social capital.