21. Leinart made the difference between the first half and the second sound pretty basic. 22. "This is no longer the world of 30 second sound bites, " he said. 23. Rather than fight attention spans shaped by 30-second sound bites, McNamara adapts to them. 24. A CD Zoom containing 20-second sound bites of 61 songs accompanied " The Hits ". 25. Politicians are coached to speak in 10-second sound bites. 26. Our position is that any live speech is more newsworthy than a five-second sound bite. 27. If you can give that 30-second sound bite effectively, you are ahead of the game. 28. Missing a second sound might still work, he said. 29. "There's a lot of complaints about 30-second sound bytes, " said Secretary of State Bill Jones. 30. Instead of playing back a 20-second sound bite during the game, which is our usual practice,