21. The signifier is the color, brand name, logo design, and technology. 22. What has changed is the meaning and content of the signifier 'Islamic state' 23. The relationship between signifier and signified is, however, not quite that simple. 24. Diff�rance is an alternative to and escape from the logic of the transcendental signifier . 25. Violent repression is the biggest signifier of the authoritarian nature of the Burmese government. 26. The audience has to know the clues and signifiers and absorb them into their experience. 27. "The signifier isn't a dead mule, " he said. 28. Declining, though still impressive, sales figures are trotted out as the main signifier . 29. Yet Cooper's sly performance is not mimicry, despite all the Bush signifiers . 30. Ancient depictions of the god Hermes, signifier of the " barbarian " Northern warrior.