31. The catchwords in Hollywood board rooms in 1998 will probably be " epic," 32. It's the catchword lately among pundits and journalists both inside and outside the Beltway. 33. Over the past few months, " reform " has become the public catchword . 34. But earlier this week, he ran a player-coach catchword by his coach : communication. 35. Some of these icons and catchwords of the Cold War already have faded from the national vocabulary. 36. Newman was writing about downward mobility and economic insecurity almost a decade before they became political catchwords . 37. Even the name of their neighborhood is used as a catchword for communal amity in Indian literature. 38. In makeup the catchword is also " natural, " while hair color is anything but. 39. The SmartCities slogan was important enough to Marcusse's council that it trademarked the catchword in 1994. 40. If diversity and acceptance are catchwords for today's society, sports continues to drop the ball.