31. It came down to " not cool, "'he added, summarizing the results of consumer research . 32. He is the Chief Neuroscientist for Nielsen Consumer Research . 33. Outcomes of redefined consumer research studies are newly defined approaches to marketing and media disciplines. 34. In a statement, the Conference Board's director of consumer research said much the same thing. 35. The administration view gets some endorsement from Michigan's Consumer Research Center-- but with a twist. 36. And consumer research shows that size matters, GE says. 37. Our consumer research shows that Dave Thomas communicates on levels of believability, credibility and caring, 38. After extensive consumer research two spots were created. 39. About 8, 000 names were considered, and several dozen were tested in months of consumer research . 40. Mehdi said the changes were driven by consumer research indicating that customers wanted a simpler browser.