At that rate, a campaign could send out more than 1 . 5 million separate mail pieces, said Jeff Crosby, a Democratic political consultant specializing in direct mail advertising.
32.
However, the landslide seems to have also been the result of a campaign that spent more than $ 3 . 8 million _ much of it on well-designed direct mail advertising.
33.
The center's study tracked spending only on television advertising; it did not include millions that both parties spend on direct mail advertising and organizational support for get-out-the-vote efforts in key states.
34.
Coca-Cola plans print, radio and Internet spots for Surge, as well as direct mail advertising and distribution of more than six million samples and " buy one, get one free " coupons.
35.
In addition to the retroactive billing problem, state investigators said the company may have run afoul of the state utilities code by misleading consumers in direct mail advertising about the savings available to them.
36.
So booming demand has developed for up-to-date, narrowly focused lists to get the best possible response from the roughly $ 25 billion spent in the United States each year on direct mail advertising to consumers.
37.
The $ 500, 000 that Huey invested in his own campaign and the direct mail advertising he sent to district homes in the conservative South Bay area also contributed to his victory, according to local sources.
38.
Walter Weintz, a pioneer of direct mail advertising, died Saturday in the Laurelwood nursing home in Ridgefield, Conn . He was 81 and lived in Norwalk, Conn ., with his wife of 60 years, the former Helen Bennett.
39.
The Postal Service is spending millions of dollars on television, print and direct mail advertising and offering six months of free service to entice customers to try its new eBillPay service, which allows customers to receive and pay bills online.
40.
Nevertheless, the album is likely best remembered for its record jacket and inner sleeve, which is an extensive lampoon of direct mail advertising, and mentions The Guess Who only in passing ( and does not mention the album title on the front cover at all ).
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