For instance, saying that a person is warm versus cold may have a central impact on an individual s impression formation when paired with traits such as industrious and determined, but have a more peripheral impact when paired with traits such as shallow or vain .
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(3 ) Susan Fiske and Steven Neuberg developed a prominent model of impression formation ( The Continuum Model ) that articulates the motivational and informational circumstances that determine the extent to which people employ social category stereotypes versus a target person's individuating characteristics to form an impression of that target.
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In sociology David R . Heise relabeled Gollob's framework from subject-verb-object to actor-behavior-object in order to allow for impression formation from perceived events as well as from verbal stimuli, and showed that actions produce impressions of behaviors and objects as well as of actors on all three dimensions of Charles E . Osgood's semantic differential Evaluation, Potency, and Activity.
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