31. Wright said he could never accept the premise that news should be a loss leader . 32. Sometimes even the monthly plans that customers commit to are at best temporary loss leaders . 33. "The NFL was a loss leader , " he said. 34. Loss leaders are heavily advertised in local newspapers, selection is prodigious, and prices generally low.35. But that was just a political loss leader . 36. Wal-Mart is taking popular toys and making them loss leaders to get shoppers in their stores, 37. He isn't George Steinbrenner, who looks at his ballclub as a sort of corporate loss leader . 38. Turkeys at Thanksgiving are another big loss leader . 39. Nor did mortgage customers buy enough other products to justify the business as a loss leader . 40. The big-boxes can sell CDs as a loss leader to get other people in the door.
