31. We're seeing penetration rates higher than initially thought ." 32. Japan reached this goal with a broadband household penetration rate of 41.7 percent in 2004. 33. Many Canadian cities have cable penetration rates of 90 per cent or more of television households. 34. Italy has 92.6 million subscribers in total, or a 152 % penetration rate ( September 2016) 35. Moreover, penetration rates in Scandinavia are twice as high as the US rate of 12 percent. 36. Due to that low penetration rate , the Spanish market is considered to have tremendous growth potential. 37. Moldova has 4.263 million subscribers in total, or a 120 % penetration rate ( 2012 ). 38. As of 2012, Sirius XM had a 60 % penetration rate in the new car market. 39. The company has a 9 percent penetration rate in existing markets, the highest in the industry. 40. The penetration rate of cable television totaled 59.1 % in the city of Baku in 2013.
