31. The reinforcers let the animal know when they have done the desired behavior you wanted them to achieve. 32. So when teaching an individual a response, you need to find the most potent reinforcer for that person. 33. They demonstrated that reinforcers could be delivered on schedules, and further that organisms behaved differently under different schedules. 34. Prior to starting the staff decides how many tokens have to be paid for each back-up reinforcer . 35. In the specific experiment, the short-term positive reinforcer was earning points that applied to class credits. 36. When the ratio is equal, the " cost " of each reinforcer is the same for both alternatives. 37. The procedure of testing the efficacy of a pharmacological agent as a reinforcer would soon become a standard assay. 38. A discriminative stimulus signals the availability of reinforcement, while a motivating operation changes the effectiveness of a reinforcer . 39. Not only do certain drugs stimulate this dopamine reward pathway, but so do natural reinforcers like sex and food. 40. It is important to note that a reinforcer is anything that increases the likelihood that a behavior will happen again.