31. Key Signifier is a word or phrase that triggers collective memory via literature and art. 32. The main signifier of mainstream acceptance may be television, always worried about offending the mainstream. 33. He often uses that word as a politically incorrect signifier of caustically comedic insider-ness. 34. At the time, linguistic theorists talked about words and mental concepts as signs and signifiers . 35. One signifier of the emerging women's game is the emerging women's book. 36. Thus, meaning is forever " deferred " or postponed through an endless chain of signifiers . 37. The values are therefore added or subtracted according to the presence or absence of other signifiers . 38. In Emancipation ( s ), Ernesto Laclau frames empty signifier a context of social interactions. 39. The signifiers can slide over the top of this bar, with the signified elements beneath. 40. Using semiotics, Jakobson believes that meaning lies with the signifier and not in the signified.
