Or so concludes a quarterly report entitled " What's Wrong With Dot-Com Ads ? " to be released Wednesday by Roper Starch Worldwide, the marketing research and consulting firm based in Harrison, N . Y . Since 1923, when Daniel Starch first began analyzing print advertisements ( " starching " them, in the lingo of the trade ), the company has promulgated rules and offered advice to those in the advertising world about what works _ and what does not.
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