But 6 percent said they never washed them at all, perhaps explaining why the per-capita consumption of toilet soap in France was four to five bars a year, compared with a little more than twice as much in Germany and a lot more than twice as much in Britain.
32.
Nirma successfully countered competition from HUL and carved a niche for itself in the lower-end of the detergents and toilet soap market . However, Nirma realized that it would have to launch products for the upper end of the market to retain its middle class consumers who would graduate to the upper end.
33.
Fairy was also a brand of soap in those countries, characteristically green in colour and available both in the form of larger rectangular 155g blocks for laundry and other household purposes and in the smaller rounded 125g size as toilet soap, where it used the same " walking baby " trademark as the laundry powder and was marketed as a pure, mild product.
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