41. "It's like a big cheese cutter," 42. No . The Big Cheese pitched. 43. If people are to dutifully snap to attention, they must be alerted that the Big Cheese has arrived. 44. "Hwang is a very big cheese indeed, " says Aidan Foster-Carter, director of the Leeds University Korea Project. 45. The list of big cheese moments: 46. ESPN, rights-holders to an NFL Sunday night game package, appropriately protested to the Big Cheese in the NFL offices. 47. The town has hosted a food fair, The Big Cheese , in and around Caerphilly Castle every summer since 1998. 48. The Big Cheese ( as in macaroni ) bought the company in 1984 and gave it a national identity. 49. Sam started his career as director on the short film " The Big Cheese " for 3 Peach Animation. 50. He is a three-finger typist and his signature is a shade more legible than that of the average big cheese .