In 1983, Edmondson again relocated, this time to Cleveland, Ohio, and went to work for direct mail advertising company ADVO System, Inc . While serving as National Account Marketing Executive, Edmondson worked on developing and implementing marketing programs with various divisions of Tandy Corporation, including its RadioShack Division.
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Several factors were responsible for this including the experience and capability of the Schraubstadter brothers, a well designed high-quality product, an aggressive program of direct mail advertising, and reduced transport costs due to both the closeness of lead mines and the concentration of the printing industry in the Midwest and Tennessee.
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