"We are at the beginning of a market segmentation, " said Hermann Lamberti, IBM-Europe's personal software marketing director.
42.
Market segmentation recommend the market strategy.
43.
Market segmentation is an effective tool for marketers and is said to be a fundamental concept in modern marketing.
44.
One of the most significant uses of industrial market segmentation schemes is to make targeting and product positioning decisions.
45.
A study of the German book trade found examples of both product differentiation and market segmentation in the 1820s.
46.
Price discrimination requires market segmentation and some means to discourage discount customers from becoming resellers and, by extension, competitors.
47.
In order to improve these problems, Zhang mention that quality competition and market segmentation apply to the software market.
48.
Market segmentation can be viewed as a key dynamic in interpreting and executing a logical perspective of Strategic Marketing Planning.
49.
Substantial progress has been made in the last six months to refine our market segmentation strategy and determine the market potential,
50.
See for example Porter generic strategies which talks about product differentiation and focused market segmentation as two alternatives to cost leadership.
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