41. In organic chemistry, menthol is used as a chiral auxiliary in asymmetric synthesis. 42. They are available in regular, light, ultra-light and menthol varieties. 43. The menthol ingredient acts as local anesthetic and " creates a cooling sensation ". 44. The owner of the label said the X only stands for X-tra Menthol . 45. Tobacco companies push menthol on African-Americans because menthol masks the harshness of smoke. 46. Tobacco companies push menthol on African-Americans because menthol masks the harshness of smoke. 47. The most prominent brand on Boston's inner-city billboards are Newport menthols . 48. Dunn wrote in a memo at the time that menthol cigarette tests were under way. 49. Picture this : Pepsi Ultra Menthol Light. 50. No, I don't think Pepsi Ultra Menthol Light is a viable idea.