41. This theory, in management, can also be referred to as operant conditioning or the law of effect. 42. The process of developing an addiction occurs through instrumental learning, which is otherwise known as operant conditioning . 43. Another example of operant conditioning can be seen in the form of quitting a habit such as smoking. 44. Throughout his lifetime, Dinsmoor s work expanded upon B . F . Skinner s study of operant conditioning . 45. Skinner contributed greatly in separating Pavlov s classical conditioning of emotion responses and operant conditioning of motor behaviors. 46. Chomsky claimed that language could not be learned solely from the sort of operant conditioning that Skinner postulated. 47. Operant conditioning has to do with rewards and punishments and how they can either strengthen or weaken certain behaviours.48. Humans appear to learn many simple behaviors through the sort of process studied by Thorndike, now called operant conditioning . 49. The program of behavior modification _ called " operant conditioning " _ began almost seven years ago with another orangutan. 50. B . F . Skinner first identified and described the principles of operant conditioning that are used in clicker training.