41. Social marketing can work, but research shows that a media campaign should tie in with community-based activities.42. He is considered a pioneer of social marketing in India by his colleague Prof . Anil Kumar Gupta. 43. As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing. 44. Social video marketing differs from social marketing , which has the intent of influencing behavior for a social good. 45. Brands'advertisement attain their social marketing campaigns through traditional media purchased through the buy side of the SRAX platform. 46. The campaign boils down to an exercise in social marketing , applying consumer sales theory to promote a cause. 47. His areas of interest for teaching and research include basic marketing, marketing research, social marketing and consumer behavior. 48. In India, AIDS controlling programs are largely using social marketing and social workers are largely working for it. 49. Facebook is still the biggest, most dominant social network and the " lowest common denominator " of social marketing . 50. Enter " social marketing , " which among other things aims at slipping public health messages into TV scripts and music.
