border light sentence in Hindi
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- "Border Lights has done what we wanted it to do, " said Valerie Brown, Border Lights vice president of marketing.
- PepsiCo also was banking heavily on Border Lights to rejuvenate its restaurant business, which has been a drag on company profits.
- In addition, Taco Bell has languished after its reduced-fat Border Lights Mexican-food menu failed to increase the customer base in 1995.
- "They seem to be losing some of their core Taco Bell consumers due to the Border Lights menu, " said Conway.
- Others felt the switch when Border Lights were still in their launch phase was unusual and a hint all was not well.
- The stunt, attempting to create demand for its new Border Lights fare, was believed to be the largest restaurant giveaway in history.
- "Border Lights are coming, " the PepsiCo Inc . unit teased in commercials for the reduced-fat items during last January's Super Bowl.
- Border Lights is much healthier than a lot of the other options consumers could choose, and we want them to know that,
- The company spent $ 75 million to introduce Border Lights, predicting in January that sales would top $ 1 billion by 1996.
- He predicted that the Border Lights menu would be " a $ 5 billion business by the end of the century ."
- Lengths were constructed the same way as the border light, only these lights were mounted vertically in the rear where the wings were.
- In May, after Border Lights had been on the market for barely more than two months, Taco Bell changed the brand's advertising agency.
- Martin said, adding that Taco Bell had sold $ 100 million worth of Border Lights items since March, when they were widely introduced.
- The Border Lights menu has fewer than half the fat grams of the chain's regular fare, the company said, and 20 percent fewer calories.
- Then came the Border Lights message, which seemed to be telling the same kids'parents they should go to Taco Bell for a healthful meal.
- Early word is that the Border Lights menu is receiving " the best consumer response of any product we've ever introduced, " she said.
- Border Lights will generate about $ 750 million in sales this year, but total sales probably won't be much above last year's, Taco Bell says.
- Taco Bell's strong brand image actually works against Border Lights, because it evokes images of food dripping with sour cream and cheddar cheese, Sieling said.
- Sales at the Taco Bell chain, however, which introduced the new " Border Lights " menu of lower-fat Mexican food, were up only 8 percent.
- "When the company introduced Border Lights, it lost some of its focus, and lost some of its core heavy consumers to McDonald's and Burger King,"
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