1. Common demarketing strategies include higher prices, scaled-down advertising, and product redesign. 2. Demarketing strategies may differ when being used by a private firm versus a government entity.3. Since the invent of demarketing in the 1970 s, many different strategies for implementing demarketing have evolved. 4. Since the invent of demarketing in the 1970 s, many different strategies for implementing demarketing have evolved. 5. Instead of increasing availability of a product or service, a demarketing strategy would be to actually restrict availability. 6. Mikl os-Thal and Juanjuan ( 2011 ) proposed that sellers use demarketing to strategically manage buyers quality perceptions. 7. Rather than price, the costs of involvement are highlighted by social marketing in ways that support their marketing or demarketing message. 8. According to Websters dictionary, demarketing is The use of advertising to decrease demand for a product that is in short supply . 9. In their provocative article " Demarketing , Yes, Demarketing, " Kotler and Levy ( 1971 ) distinguish three types of demarketing situations. 10. In their provocative article " Demarketing, Yes, Demarketing , " Kotler and Levy ( 1971 ) distinguish three types of demarketing situations.
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