1. Translation and transcreation are related processes, but they are not identical. 2. Transcreation is now a mainstream term in the Anglophone advertising and translation community.3. Most transcreation is performed by in-market copywriters specializing in the practice. 4. Transcreation is a relatively new term and its precise meaning is still being defined.5. Websites are also the subject of much transcreation . 6. Transcreation companies offer insurance against making these mistakes.7. This tension between standardization and localization is what the transcreation process seeks to resolve. 8. Her translation works are unique works of transcreation . 9. Transcreation is used to market to different countries as well as different cultures within a country.10. Mangiron and O'Hagan conclude that these changes and contextualisation by addition result in transcreation instead of just translation.
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